Michael Kors brings clutches, key rings and jewellery to life in romantic pastels exclusively for Valentines Day via digital experience; “Love Story”.
To put spirit into his creation, Michael Kors procured the help of celebrated fashion illustrator and animation director – Jo Ratcliffe to design fanciful graphics and lively animations that feature humanised products falling in love.
Jo Ratcliffe’s work has been featured in a number of celebrated fashion magazines such as Vogue, CR fashion book and V Magazine.
The animated guide assists the #FallingInLoveWith campaign by emphasizing merchandise to love during this important gifting time period. Featured from the spring 2016 collection are pastel handbags, small leather goods, the new fragrance and an assortment of rose gold-toned jewellery. The collection also includes a new Jaryn watch exclusive to Michael Kors stores and MichaelKors.com.
To grab a piece for a loved one; or even yourself, all “Love Story” products will be available at select stores and online at MichaelKors.com.
Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products through his MK Collection and MMK labels, including accessories, footwear, watches, jewelry, men’s and women’s ready-to-wear, and a full line of fragrance products. Michael Kors stores are operated, either directly or through licensing partners, in some of the most prestigious cities in the world, including New York, Beverly Hills, Chicago, London, Milan, Paris, Munich, Istanbul, Dubai, Seoul, Tokyo and Hong Kong.